Topic / Subject
Keith Urban is moving on from longtime manager Gary Borman as Borman retires and shuts down Borman Entertainment after a 50-year run.

TL;DR
This isn’t a messy “breakup” so much as a major industry retirement — but it still forces a full reset for Urban’s next chapter.

Key Details

• Variety reports Gary Borman is retiring and closing Borman Entertainment after 50 years in the business.
• Variety reports Keith Urban was Borman’s client for 25 years and shared a public statement thanking him.
• Page Six describes the change as Urban moving on from his management team, quoting a source saying “Management — everybody’s gone.”
• Parade recaps the retirement and notes Urban will transition to new representation, with no official “next manager” announced in the cited coverage.

Breakdown
In Nashville terms, this is a big lever getting pulled. When a manager with decades of relationships retires and shuts down the shop, it can reshape everything: deals, rollout timing, brand partnerships, even how an artist staffs up behind the scenes.

Variety’s framing is the cleanest: Borman’s retirement and company closure are the driver, and Urban is publicly appreciative after 25 years together.

Some tabloid-style coverage paints it as a dramatic wipeout of Urban’s team, but the core reporting here doesn’t confirm who specifically replaces whom — and it doesn’t include an official announcement of Urban’s next management setup.

So the real story is the transition. Urban now has to pick the next brain trust, and that choice can signal whether he’s leaning into a new era, staying steady, or prepping a bigger strategic shift.

What to Watch Next

• An official announcement of Urban’s new management/representation
• Whether this connects to a new album cycle, tour plan, or brand strategy
• Where Borman’s remaining clients land after the company closure

Sources

• Variety — “Keith Urban Manager Gary Borman Retires After 50 Years in Business…”
• Page Six — “Keith Urban fires entire management team…”
• Parade — “Keith Urban Faces Another Split, But This Time It’s Business”

Comment
What matters more for an artist like Keith Urban right now: a powerhouse manager with connections, or a younger team built for the streaming-era playbook?