Topic / Subject
Peacock is developing a “Bride Wars” TV reimagining described as a “fresh, loose” take on the 2009 film, with Emma Roberts set to star and executive produce.

TL;DR
“Bride Wars” is getting the TV reboot treatment at Peacock, with Emma Roberts as the big-city planner dropped into North Carolina for a small-town showdown.

Key Details

• TheWrap reports New Regency and Peacock are developing the series as a “fresh, loose reimagining” of the 2009 film.
• Set in North Carolina, the story centers on a big-city wedding planner (Roberts) clashing with a beloved local planner.
• TheWrap says Sascha Rothchild is attached to write and executive produce.
• This is development/pilot-stage news: no series order, episode count, or release window has been announced publicly in the intake.

Breakdown
This is a classic streaming move: take a recognizable rom-com brand, modernize it, and stretch the rivalry into bingeable TV structure.

The North Carolina setting signals the new hook: big-city vs. local community, wedding stakes, and a “culture clash” engine that can run for multiple episodes instead of a single movie arc.

The most important reality check: “in development” is not “coming soon.” A lot can change before casting fills out, production starts, and Peacock commits to a full series.

What to Watch Next

• Whether Peacock upgrades it to a pilot or straight-to-series order.
• Additional casting (especially the local planner rival).
• Any showrunner/production timeline update that signals it’s moving fast.

Sources

• TheWrap — Emma Roberts to Star in ‘Bride Wars’ TV Adaptation at Peacock
• Deadline — Emma Roberts To Star In ‘Bride Wars’ Movie Reimagination For TV In Development At Peacock (paywalled)

Comment
Do you want this to be pure rom-com fun — or should a “Bride Wars” series go a little darker and messier for 2026?