Topic / Subject

McDonald’s Canada launched a Drake/OVO collaboration called the “Afters Meal,” featuring the blue “Nite Sprite” and limited OVO-branded cups.

TL;DR

It’s the celebrity-meal playbook, but the real frenzy is the collectible OVO cup. The food is the delivery system for the merch.

Key Details

McDonald’s Canada launched the “Afters Meal” collaboration with Drake’s brand OVO. Reporting says the meal includes a choice of a Junior Chicken or McDouble with sides. The blue drink commonly described as “Nite Sprite” is part of the promo. Limited OVO-branded cups (while supplies last) are driving most of the social buzz.

Breakdown

This is McDonald’s doing what it does best: turning a normal purchase into a scarcity moment.

The “Afters Meal” is basically a cultural flex, a Canada-specific celeb collab that feels designed for social sharing. And like most of these promos, the collectible element is what becomes the real product. People aren’t arguing about fries; they’re hunting the cup.

It also reinforces a trend: major fast-food chains keep leaning into music/celebrity branding because it reliably creates “I have to try it” urgency, even if the menu items are familiar.

The only big question left is how long it runs and whether it stays Canada-only. The coverage in the intake frames that as unclear for now.

What to Watch Next

Any official timing on when the promo ends (and how limited the cups truly are). Whether the collaboration expands beyond Canada. Resale/collector behavior around the OVO cups as supplies thin out.

Sources

CityNews / The Canadian Press — McDonald’s Canada launches late-night meal collab with Drake brand OVO

Complex — report (headline not provided)

Toronto Life — report (headline not provided)

Comment

If you had to pick one, are you trying this for the blue “Nite Sprite”, or are you only showing up to score the OVO cup?