Topic / Subject
Scream 7 is posting franchise record previews and early tracking has it chasing a franchise best opening weekend at around $59M.

TL;DR
Whatever boycott noise existed online, the early box office signals are strong. The real scoreboard arrives after Sunday.

Key Details
• Multiple outlets report Scream 7 set a franchise record for Thursday preview grosses, widely cited at about $7.8M.
• Trade tracking cited in coverage has the film trending toward a franchise best opening weekend, with around $59M mentioned.
• The early performance is being discussed alongside online calls for a boycott and broader controversy around casting and production decisions.
• Final weekend totals can still swing with Saturday drops and updated estimates.

Breakdown
Previews do not guarantee a monster weekend, but they are a strong tell for fan driven franchises. If people show up Thursday night, you are usually looking at a real opening.

The bigger question is staying power. Horror can spike and dip fast, and controversy can either fade into the background or keep shaping week to week chatter.

For now, this is a momentum story. Scream 7 is acting like a four quadrant event for its core audience, not a movie getting slowed down by discourse.

What to Watch Next
• The final domestic opening weekend total after Sunday actuals
• The size of the Saturday drop compared to projections
• Audience reaction signals, like word of mouth and score indicators
• Whether international numbers tell the same story

Sources
• Vulture — “Something to Yell About: Scream 7 Does Well in Previews”
• Deadline — “Box Office: ‘Scream 7’ Opening To $59M…”
• CBR — “Scream 7 Sets Franchise Record for Best Previews”

Comment
Do you think Scream 7 actually clears $60M, or does it settle closer to the high $40Ms?