Topic / Subject

Netflix has ended its As Ever partnership with Meghan Markle, but the broader Meghan-and-Netflix relationship is not dead.

TL;DR

The As Ever split is real. The bigger headline needs more care, because current reporting says Meghan will keep growing the brand independently while Netflix still has a broader working relationship with Archewell Productions.

Key Details

• ABC News reported Netflix and Meghan Markle’s lifestyle brand As Ever announced the end of their partnership on March 6, 2026.

• Entertainment Weekly reported both sides framed the shift as a planned transition, with As Ever now ready to operate on its own.

• EW also reported Netflix said Meghan would continue growing the brand independently and that Netflix still maintains a broader working relationship with Archewell Productions.

• EW’s August 2025 coverage said Meghan and Prince Harry had extended a multi-year first-look deal between Archewell Productions and Netflix.

Breakdown

The image-friendly version of this story is “Netflix ends Meghan Markle partnership.” The cleaner version is narrower. Netflix ended one specific business relationship tied to As Ever, but the public reporting does not say Meghan and Netflix are fully finished across every project.

That difference matters because headline readers can easily walk away with the wrong impression. As Ever is now being pushed as an independent brand, and both sides are publicly describing that as a next-stage move rather than a blowup.

The more interesting Hollywood-business angle is what comes next. A lifestyle brand partnership ending is one thing. A first-look content relationship surviving in the background is another. That keeps the larger Meghan-and-Netflix story alive even if the As Ever chapter has closed.

What to Watch Next

• Any update on future Archewell Productions projects at Netflix
• Whether As Ever expands faster as a fully independent brand
• Whether Meghan’s content strategy shifts more toward social and brand storytelling
• Any sign that Netflix clarifies the long-term status of the first-look relationship

Sources

ABC News — Netflix, Meghan Markle’s lifestyle brand As Ever announce end of partnership

Entertainment Weekly — Netflix cuts ties with Meghan Markle’s lifestyle brand 11 months after launch

Deadline — Netflix Withdraws Its Investment In Meghan Markle Lifestyle Brand As Ever

Comment

Does this feel like a normal brand transition to you, or the start of a bigger Meghan-and-Netflix pullback?